Never questioned this till yesterday
I've been able to catch the news on tv this couple of days. The hot-topic seems to be chinese nationals being harrased and abused by the local police force. How shameful!!! People whom we are supposed to go to in case of trouble end up being the troublemaker...go figure.
However, that is not really what I want to write about since there are already enough blogs and e-mails covering that issue. Another news that kept coming to my attention is the troubles that our national power provider (Tenaga Nasional berhad) is having. Apparently they are in a huge financial debt, and need to find a solution. There have been talks about them increasing the tariffs but is not confirmed yet. I think what they really need to do is figure out how such a huge and important corporation fall in debt?
While still watching the news there was a commercial break and guess what, it was the Tenaga Nasional commercial airing. My brother who was also watching the news said "No money, then why they advertising?". Then instantly, one big question came to my mind, why on earth does Tenaga Nasional need to advertise? They have NO COMPETITORS. If anybody can answer me this please do. If your gonna say that they want to increase public knowledge on their existence, I say, yah right! i think the constant blackouts that some people (including but not limited to myself) face are reminders enough.
However, that is not really what I want to write about since there are already enough blogs and e-mails covering that issue. Another news that kept coming to my attention is the troubles that our national power provider (Tenaga Nasional berhad) is having. Apparently they are in a huge financial debt, and need to find a solution. There have been talks about them increasing the tariffs but is not confirmed yet. I think what they really need to do is figure out how such a huge and important corporation fall in debt?
While still watching the news there was a commercial break and guess what, it was the Tenaga Nasional commercial airing. My brother who was also watching the news said "No money, then why they advertising?". Then instantly, one big question came to my mind, why on earth does Tenaga Nasional need to advertise? They have NO COMPETITORS. If anybody can answer me this please do. If your gonna say that they want to increase public knowledge on their existence, I say, yah right! i think the constant blackouts that some people (including but not limited to myself) face are reminders enough.
posted by David at
11/30/2005 06:07:00 PM
4 Comments:
Actually it's like the IWK adverts.
They want to remind you how they're contributing to your home/country.
This is a PR prior to raising the tariff rates.
The advertisement is meant to subliminally brainwash you why the tariff hikes are justified.
But the issue here is, no matter how much tariff hikes are given to them, bad management and corruption will still eventually eat away the profits and make it an unprofitable company.
Corruption is the biggest cancer now and it has to be tackled, whether we like it or not.
By
ShadowFox, at 8:10 PM
hmm...good point. I can only think of a few reasons for the adverts:-
1) as an excuse to spend stakeholders money, and that advert producer happen to be someone the board of directors know. You know the maths after that.
2) they want to remind you to pay your bills on time, since there are still quite a huge portion of Malaysian population that are still illiterate.
3) the account is not balanced, so...
4) branding bro, they need to brand so that no bicycle shops out there can start generating electricity with their dynamos and start powering the nation with it!
5) They need to reward their staff by starring them in the adverts.
By
yowchuan, at 5:40 PM
And if that's not enough, trying adding salt to injury:
http://biz.thestar.com.my/news/story.asp?file=/2005/12/10/business/12833934&sec=business
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